What the future holds for digital marketingJune 9, 2022
The changes in this industry are constantly reminding us of the importance of digital marketing. The year 2021 has just started, and in light of the Covid-19 crisis, digital marketers are constantly looking for ways to gain customers for the products and services sold by their customers. Here’s What the future holds for digital marketing.
Industry experts believe that 2021 will be the year the industry ditches dead, dud marketing strategies and implements new technology to boost sales and approach customers. This topic is covered in this post on “Future of Digital Marketing?”.
Digital Marketing – The Future
1. Online shoppable posts
Pandemics like the Covid-19 have brought with them various issues, such as social distancing and lockdowns, that have never existed before. Digital marketers came up with the brilliant idea of Shoppable posts in response to customers’ demands for easier shopping methods. So, when customers browse a social media platform, they come across a shoppable post (product/service) with the link in the bio. Tapping and opting for the service or buying the product is simple for the customer. To illustrate: The clothing brand Anthropologie uses the same marketing strategy to attract customers. Shoppable posts will soon become a dominant part of digital marketing strategies to boost marketing campaigns, followed by many brands.
2. Programmed Advertising
Advertising on channels that provide valuable information about products or services frequented by target audiences is challenging for the marketing team. Fortunately, programmatic advertising solves the problem since it delivers tailored advertisements on customers’ favorite channels and at specific locations based on their preferences and behavior. Expedia (tourism), BuildDirect (home improvement), and AirAsia (airlines) are a few examples of companies that use programmatic advertising. Programmatic advertising is the future of Digital Marketing since it focuses on the customers’ Share of Attention and can make for a better advertising campaign. Oh, did we forget to say it also delivers the most ROI?
3. Interactive Media
Experts in digital marketing are always searching for new ways to retain loyal customers of their companies. Through polls, online quizzes, sign-ups for gift vouchers, and other methods, customers will not only shop but also interact. Digital marketers will have a hard time designing site content and writing. As well as engaging the target audience on the website and social media, the company should outsmart its competitors. In addition, they must ensure that the content is in line with their brand and goals.
4. Voice searches
Traditionally, E-Commerce customers were over the age of 25 years when they made purchases on the websites. Nowadays, even children and teenagers use online shopping services regularly. Voice Search also allows them to purchase products or request services. In the future, with IoT-enabled apartments becoming increasingly popular with households, content managers and the digital marketing team will face a challenge in ensuring the website/product content is voice-friendly and is responsive to digital assistant requests. A great deal of knowledge about the target audience is critical, as well as focus on long-tail keywords.
5. Social Media Marketing
It has been a long-time practice for movie stars to endorse products/services on radio and television, dating back to the 1940s. This term stands apart from any other. Marketers approach an individual with an extensive following on social media platforms (for instance, Instagram) to market their products. Despite this, there are challenges because the public knows the large paychecks the multinational companies give these influencers. Thus, companies distrust influencers, and the target audience decides whether to listen to the influencer based on their credibility. Digital marketing will benefit greatly from this concept, which will stay grounded and be vital.
While it is true that other technologies play a prominent role in digital marketing, including Augmented Reality, Virtual Reality, Artificial Intelligence, Chatbots, and more, we have chosen to focus only on the four previously mentioned. It will be essential for digital marketers to adopt emerging technologies in the years to come successfully. In this way, one not only reaches the targeted audience with precision but also outsmarts the competition.